Lululemon Wants to Dress You to Success

New York City yogi fashionistas, you're about to get the opportunity to get decked out in Lululemon's new Lab offshoot in the Noho neighborhood.

This is the second high-end, beyond-the-gym Lab offshoot from the brand; the first opened in New York City in 2009. Each Lab caters to the store's location — the Vancouver outpost stocks more outdoorsy goods, while the NYC spot places a heavy emphasis on commute-friendly, work-to-play pieces, Refinery 29 reported. 

"Lululemon is best in the world with sweat [-wicking clothes], and now we're experimenting with new ways of using the brand's technology and [customer] information and infusing that into other parts of your life," Le Blanc head designer of the first U.S. outpost of Lululemon Lab, said to Refinery29. "We're using a lot of great technologies in our construction — a lot of them are not sewn at all."

These pieces are not designed for the gym. If you don't live in New York, the pieces are also available online. 

As for the next locations, the article reports that design-focused locations like Los Angeles, London, and Sydney may be next.

To learn more, check out the full article from Refinery 29.

Photo: Lululemon Lab


Tagged under: news, yoga news
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Living every single day for the mat, Sara is a yoga teacher, a published yoga writer and storyteller, an innovative yoga marketer, a YOGANONYMOUS editor, and a dedicated yoga student. 

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